8,000 Dogs Chipped Through Dogs Trust Campaign

5th November 2014

More than 8,000 dogs have now been protected with a microchip by CVS practices across the UK. All 273 member practices of the UK’s fastest growing corporate group, are supporting the scheme.

With a law making microchipping compulsory set to come into force on 6 April 2016, Dogs Trust launched its ‘Free Microchipping through Vets’ campaign earlier this year in consultation with the BVA, BSAVA and SPVS. Its objective is to help drive up compliance levels in advance of the law coming into effect. It asks practices to support it by offering free microchipping to their clients using their own stock of chips and their preferred microchip provider (as long as they are a registered member of the Microchip Trade Association). They then invoice Dogs Trust at a rate of £5 (+VAT) per dog chipped.

Commenting on reaching this milestone, Barry Brackner, Marketing and Commercial Director, said: “The anguish of losing your dog, particularly if you never find out what happened to it, is hard to imagine for all dog lovers. Staff at all of our practices have embraced the Dogs Trust scheme because every dog chipped is a dog which is more likely to be reunited with its owner if it gets lost or meets with an accident.

“We’re delighted to have helped to protect 8,000 dogs so far and will continue to actively support the Dogs Trust scheme so that we hit 10,000 during the first half of 2015.”

Elvira Meucci-Lyons, Campaign Manager at Dogs Trust, added: ” “Dogs Trust is thrilled to have the support of CVS practices in offering free microchipping to owners their area and in highlighting the importance of this procedure to all dog owners. With compulsory microchipping coming into effect in 2016, Dogs Trust is continuing to encourage all dog owners to get their dogs microchipped as part of being a responsible dog owner.”