CVS Diversifies into Grooming

13th June 2015

CVS is opening grooming studios in practices across the UK in a move it says is in response to frequent demands from clients to recommend groomers in their area. Operating under the brand MiGroomers, studios are already open in two of its practices in Nottingham, The Priory Veterinary Group and The Orchard Veterinary Centre, as well as in Bridge House Vets in nearby Mansfield. Another has just opened in the Haygate Veterinary Centre in Telford with more set to open in the Old Golf House Veterinary Group in Norfolk and in the Southwold-based Fromus Veterinary Group by the end of May.

According to CVS, MiGroomers studios offer a full range of grooming services, all carried out by experienced groomers, Diploma-qualified to City and Guilds Level 2 or above.

Commenting on the move, Barry Brackner, Marketing and Commercial Director at CVS, said:
“Given the frequency with which we are asked to recommend local groomers, moving into this growing sector where space in our practices allows it, seems a logical next step towards providing our clients with a one-stop-shop for all of their pet care requirements.

“It also enables us to offer additional career opportunities for our staff – something which is a priority for us at CVS. All of the current MiGroomers studios are being run by existing staff with an interest and qualification in grooming so it’s a win/win and initial feedback from clients has been very positive. We will open further additional MiGroomers studios where we have the interest from staff and the potential to provide the appropriate facilities.”

Key to its success is CVS’ ability to attract ambitious veterinary staff whilst continuing to invest in the development of their clinical skills and in research to drive the profession forward. It also provides the business support to ensure its diverse range of small animal, large animal and equine practices achieve their full potential.  CVS’ guiding principles include a commitment to excellence in all aspects of its work and a focus on building long-term relationships with its customers and suppliers. The company works in close partnership with the wider veterinary profession and industry colleagues.